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Storynomics
- Narrado por: Juan Manuel Vargas
- Duración: 6 h y 53 m
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Storynomics
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Resumen del Editor
Estamos hechos de relatos y, hoy más que nunca, aprender a transmitirlos es la vía más efectiva para entusiasmar y atrapar la atención del público. Este audiolibro reúne el talento de dos genios en el tema.
Robert McKee es el gurú del guionismo. Reconocidos dramaturgos, escritores y directores creativos -entre ellos las mentes maestras detrás de Breaking Bad, The Crown o El lobo de Wall Street- han tomado el seminario de este autor del que se desprende El guion, la biblia para quien desee contar una gran anécdota con maestría. En Storynomics, McKee se une a Tom Gerace, experto en marketing digital, quien ha asesorado con éxito a organizaciones como Samsung, Microsoft, Nike, IBM y Phillips.Basados en estrategias de storytelling y estudios de mercado, los autores crearon el concepto storynomics: el arte de vender a través de contar una historia contundente.
No importa si se trata de anuncios en redes, una publicación periodística o la campaña de algún producto, si eres un creador de contenido, la clave son las historias. McKee y Gerace trazan el camino para ir más allá del rápido declive de la publicidad tradicional y su método ofrece resultados que superan el impacto de cualquier anuncio. ¿Cómo se conectan las audiencias con los creadores de contenido hoy? Los autores tienen la respuesta.
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- Versión completa
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General4.5 out of 5 stars 206
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Narración:4.5 out of 5 stars 180
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Historia4.5 out of 5 stars 180
Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising.
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3 out of 5 stars
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It needs an abridged version.
- De Amazon Customer en 11-05-18
De: Robert McKee, y otros
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Story
- Substance, Structure, Style, and the Principles of Screenwriting
- De: Robert McKee
- Narrado por: Robert McKee
- Duración: 6 h y 12 m
- Versión resumida
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General4.5 out of 5 stars 3,213
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Narración:4.5 out of 5 stars 2,469
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Historia4.5 out of 5 stars 2,434
Robert McKee's screenwriting workshops have earned him an international reputation for inspiring novices, refining works in progress, and putting major screenwriting careers back on track. Quincy Jones, Diane Keaton, Gloria Steinem, Julia Roberts, John Cleese, and David Bowie are just a few of his celebrity alumni. Writers, producers, development executives, and agents all flock to his lecture series, praising it as a mesmerizing and intense learning experience.
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1 out of 5 stars
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Only 5 Chapters
- De Stephen Buck en 02-15-11
De: Robert McKee
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Character
- The Art of Role and Cast Design for Page, Stage, and Screen
- De: Robert McKee
- Narrado por: Robert McKee
- Duración: 15 h y 44 m
- Versión completa
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General4.5 out of 5 stars 146
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Narración:5 out of 5 stars 118
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Historia4.5 out of 5 stars 114
Following up his perennially best-selling writers' guide Story and his inspiring exploration of the art of verbal action in Dialogue, the most sought-after expert in the storytelling brings his insights to the creation of compelling characters and the design of their casts. Character explores the design of a character universe: The dimensionality, complexity and arcing of a protagonist, the invention of orbiting major characters, all encircled by a cast of service and supporting roles.
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5 out of 5 stars
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I question whether Robert wrote it
- De C. Deputy en 06-27-21
De: Robert McKee
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Dialogue
- The Art of Verbal Action for Page, Stage, and Screen
- De: Robert McKee
- Narrado por: Robert McKee
- Duración: 11 h y 10 m
- Versión completa
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General4.5 out of 5 stars 832
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Narración:4.5 out of 5 stars 704
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Historia4.5 out of 5 stars 693
In Dialogue, Robert McKee offers in-depth analysis for how characters speak on the screen, on the stage, and on the page in believable and engaging ways. From Macbeth to Breaking Bad, McKee deconstructs key scenes to illustrate the strategies and techniques of dialogue. Dialogue applies a framework of incisive thinking to instruct the prospective writer on how to craft artful, impactful speech.
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3 out of 5 stars
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Not suited for audio
- De Smith en 03-04-17
De: Robert McKee
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Action
- The Art of Excitement for Screen, Page, and Game
- De: Robert McKee, Bassim El-Wakil
- Narrado por: Robert McKee
- Duración: 8 h y 54 m
- Versión completa
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General4.5 out of 5 stars 20
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Narración:4.5 out of 5 stars 16
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Historia4.5 out of 5 stars 16
Action explores the ways that a modern-day writer can successfully tell an action story that not only stands apart, but wins the war on clichés. Teaming up with the former co-host of The Story Toolkit, Bassim El-Wakil, legendary story lecturer Robert McKee guides writers to award-winning originality by deconstructing the action genre, illuminating the challenges, and, more importantly, demonstrating how to master the demands of plot with surprising beats of innovation and ingenuity.
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5 out of 5 stars
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Complete guide on action/ Same as Character and Dialogue are complete guides in those books
- De Anonymous User en 06-09-23
De: Robert McKee, y otros
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Story Genius
- How to Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before You Waste Three Years Writing 327 Pages That Go Nowhere)
- De: Lisa Cron
- Narrado por: Brittany Pressley
- Duración: 9 h y 36 m
- Versión completa
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General4.5 out of 5 stars 299
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Narración:4.5 out of 5 stars 252
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Historia4.5 out of 5 stars 250
It's every novelist's greatest fear: pouring their blood, sweat, and tears into writing hundreds of pages only to realize that their story has no sense of urgency, no internal logic, and so is a page-one rewrite. The prevailing wisdom in the writing community is that there are just two ways around this problem: pantsing (winging it) and plotting (focusing on the external plot).
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2 out of 5 stars
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As a fantasy writer, this book was not for me.
- De Wendy en 01-10-21
De: Lisa Cron
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