Ready or not, AI is making a huge impact in wholesale distribution and manufacturing (and in our opinion, it's definitely better to be ready than not).

In this week's episode, Kevin and Tom look at that basic challenges facing businesses that want to—or at least know they should—adopt AI. We start by discussing the most common issues businesses face when integrating AI into marketing strategies. How does AI help with relevance, confidence, and trust in customer acquisition and retention?

And have you heard about Amazon using generative AI to scan packages for defects? How does this highlight the potential for AI to enhance quality control processes in distribution and manufacturing? Can this kind of technology optimize human roles or replace them?

Furthermore, we explore the evolving landscape of B2B marketing, focusing on the shift away from traditional MQL approaches towards more customer-centric strategies. Nothing can replace the need for seamless e-commerce experiences to build customer confidence and trust...but can AI assist with that, too?

Finally, we delve into the distinction between open and closed AI systems, discussing the implications for executives and decision-makers in choosing the right AI solutions for their organizations. This episode provides valuable insights into the intersection of technology, marketing, and AI in the modern business landscape.

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If you're looking for insights to the current state of wholesale distribution, there's perhaps no greater authority than Eric Hoplin, Chief Executive Officer at the National Association of Wholesaler-Distributors. In this episode, Eric sits down with us for a very special hour to provide his unique perspective on a variety of topics.

From the impact of technology, to mergers and acquisitions, to the importance of family-owned and employee-owned businesses, Eric spills the tea on the most important topics in wholesale distribution. We also touched on the challenges and opportunities in the industry, such as supply chain issues, port labor talks, and the influence of Chinese investments in Latin America.

It's one of our most insightful episodes yet, highlighting the importance of technology, talent, and strategic planning in the evolving landscape of wholesale distribution.

Join the conversation each week on LinkedIn Live.

Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.

You can also hear the podcast and other excellent content on our YouTube Channel.

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The wholesale distribution landscape is changing fast, and in this week's episode, we've got the insight and information to help you make heads or tails of it. We're joined by Dr. Jonathan Bein, Managing Partner at Distribution Strategy Group and a seasoned entrepreneur who leverages his marketing, technical, and sales expertise to develop clear value propositions based on economic value.

In this episode, we start by discussing the importance of making promises to customers and how it can significantly impact market share growth. The conversation also touched on the evolving landscape of SEO with the integration of AI in search engines, emphasizing the need for businesses to adapt to these changes.

Next, we explore the significance of product data enrichment and the shift towards multimodal content in marketing strategies. Yes, it's a mouthful, but we help you make sense of it! In essence, we highlight the importance of focusing on the top revenue-generating SKUs and enhancing product data to meet consumer expectations.

Perhaps most importantly, we examine the role of branding in B2B marketing and distribution, emphasizing the value of creating strong brands in a competitive market. The conversation underscores the shift towards value-driven marketing in the B2B sector and the need for distributors to focus on building effective brands to stay competitive.

If you like this episode, please do us the favor of a good review! And remember to follow Jonathan Bein on LinkedIn!

Join the conversation each week on LinkedIn Live.

Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.

You can also hear the podcast and other excellent content on our YouTube Channel.

Follow us on Facebook, Twitter, Instagram, or TikTok.