Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.
Reverse Innovation  By  cover art

Reverse Innovation

By: Vijay Govindarajan, Chris Trimble, Indra K. Nooyi - foreword
Narrated by: Asa Siegel
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $17.19

Buy for $17.19

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing-and if you want your firm to survive, you'd better pay attention. The gap between rich nations and emerging economies is closing. No longer will innovations travel the globe in only one direction, from developed to developing nations. They will also flow in reverse.

Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why reverse innovation is on the rise and why the implications are so profound. Learn how to make innovation in emerging markets happen and how such innovations can unlock even greater opportunity throughout the world. You'll follow some of the world's leading companies (including GE, Deere & Company, P&G, and PepsiCo) through stories that illustrate exactly what works and what doesn't.

If you're in a Western economy, you need to accept that the future lies far from home. But the idea is not just for Western audiences. If innovation is at the heart of your company or your career, no matter where you practice business, reverse innovation is a phenomenon you need to understand. This book will help you do that.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2012 Vijay Govindarajan and Chris Trimble (P)2022 Ascent Audio

Love Books? You'll Love Audible.

Placeholder Image Alt Text

Transform your day

Replace endless scrolling with endless listening. Chores can be fun.

Placeholder Image Alt Text

Listen everywhere

Download titles to listen offline, wherever you are in the world.

Placeholder Image Alt Text

Carry your entire Library

Your stories go where you go. Audiobooks don’t weigh a thing.

Placeholder Image Alt Text

Listen and learn

Discover stories that can change your mind, your well-being, and your life.

Placeholder Image Alt Text

Reach your reading goals

You can’t turn pages while you drive—but you can press play.

Placeholder Image Alt Text

Find your niche

WIth thousands of titles to explore, there’s something for everyone.

Try for $0.00 $14.95 a month after 30 days. Cancel anytime.

What listeners say about Reverse Innovation

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.