• Unthinking

  • The Surprising Forces Behind What We Buy
  • By: Harry Beckwith
  • Narrated by: L. J. Ganser
  • Length: 6 hrs and 48 mins
  • 3.8 out of 5 stars (50 ratings)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.
Unthinking  By  cover art

Unthinking

By: Harry Beckwith
Narrated by: L. J. Ganser
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $19.49

Buy for $19.49

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell, and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts?

To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.

©2011 Harry Beckwith (P)2010 Hachette

Love Books? You'll Love Audible.

Placeholder Image Alt Text

Transform your day

Replace endless scrolling with endless listening. Chores can be fun.

Placeholder Image Alt Text

Listen everywhere

Download titles to listen offline, wherever you are in the world.

Placeholder Image Alt Text

Carry your entire Library

Your stories go where you go. Audiobooks don’t weigh a thing.

Placeholder Image Alt Text

Listen and learn

Discover stories that can change your mind, your well-being, and your life.

Placeholder Image Alt Text

Reach your reading goals

You can’t turn pages while you drive—but you can press play.

Placeholder Image Alt Text

Find your niche

WIth thousands of titles to explore, there’s something for everyone.

Try for $0.00 $14.95 a month after 30 days. Cancel anytime.

What listeners say about Unthinking

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    18
  • 4 Stars
    10
  • 3 Stars
    16
  • 2 Stars
    5
  • 1 Stars
    1
Performance
  • 4 out of 5 stars
  • 5 Stars
    13
  • 4 Stars
    9
  • 3 Stars
    4
  • 2 Stars
    1
  • 1 Stars
    1
Story
  • 4 out of 5 stars
  • 5 Stars
    15
  • 4 Stars
    3
  • 3 Stars
    8
  • 2 Stars
    1
  • 1 Stars
    2

Reviews - Please select the tabs below to change the source of reviews.