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池上彰の行動経済学入門（働く君に伝えたい「本物の教養」）
- Narrated by: 小檜山 崇
- Length: 3 hrs and 14 mins
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池上彰の行動経済学入門（働く君に伝えたい「本物の教養」）
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Publisher's summary
・売上を上げたいなら、二択より三択！
・損切りができないのは「サンクコスト効果」のため？
・なぜイケアの家具は、愛着がわくのか？
・政治にも利用される「バンドワゴン効果」とは？
・人は必ずしも合理的に行動しない！
・「損したくない」で行動を決めている！
・意思を決定するのは「直感」! ?
・人を操る魔法の理論「ナッジ」とは？
人間の行動心理を読み解く「行動経済学」がいっきにわかる！
《目次構成》
introduction そもそも行動経済学とは何か？
序 章 経済は「人の心」で動いている！ ?行動経済学のキホン?
第1章 身近にあふれる！ 行動経済学を利用したビジネス戦略
第2章 意思決定をする直感?「ヒューリスティック」とは？ ?
第3章 「損したくない」が行動を決める! ? ?「プロスペクト理論」とは？ ?
第4章 人は将来よりも「今」を重視する！ ?「現在バイアス」「社会的選好」とは？ ?
第5章 人を操る魔法の理論?「ナッジ」とは？ ?
第6章 行動経済学が切り拓く未来
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