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Marketing Alternative Investments
- A Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds
- Narrated by: Coleen Marlo
- Length: 8 hrs and 26 mins
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Marketing Alternative Investments
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Publisher's summary
Master the process of effectively marketing alternative investments—a critical but overlooked aspect of ensuring fund success
Investment funds with great performance and potential often fail for one simple reason—the enormous challenge for investor relations and fundraising professionals to raise the necessary capital to make the fund profitable.
The only book to tackle this critical issue, Marketing Alternative Investments builds on the experiential wisdom and best practices from numerous thought leaders in the industry and provides a comprehensive look at investor-centric marketing and fundraising strategy.
Whether you work in hedge funds, private equity, or are aspiring to be part of one, you'll gain invaluable insights into understanding investors and the investment landscape to create a successful marketing campaign.
Effective fundraising and investor relations is key to the growth of alternative investments. This thorough guide delivers the information, insight, tools, and best practices for strategically marketing alternative investments.
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Performance5 out of 5 stars 33
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As venture capitalist Alexandre Lazarow shows in this insightful and instructive book, this Silicon Valley "gospel" is due for a refresh - and it comes from what he calls the "frontier", the growing constellation of startup ecosystems, outside of the Valley and other major economic centers, that now stretches across the globe. The frontier is a truly different world where startups often must cope with political or economic instability and lack of infrastructure, and where there might be little or no access to angel investors, venture capitalists, or experienced employee pools.
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There is no one better qualified to tell us about the failures of the American financial system and the grotesque abuses that have taken place in recent years than John C. Bogle, founder and former chief executive of the Vanguard mutual-fund group. This legendary mutual-fund pioneer has witnessed firsthand the innermost workings of the financial industry for more than 50 years and has set the standards for sound investment strategies and stewardship.
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What listeners say about Marketing Alternative Investments
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- JP Parker
- 07-13-23
Useful!
This book was useful for me with plenty of good insights about marketing alternative investments.
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- AJ
- 08-14-23
very informative but best to have hard copy book
Hard copy book would be of tremendous help in recalling these ideas and concepts
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