Marketing, Brand Identity and Value Propositions

Lessons from The World Trade Center and Trump Tower

By: Paul F. Davis

Narrated by: Virtual Voice

Length: 8 mins

Publisher's summary

What did President Donald Trump learn at Wharton School of Business? How does marketing differ from selling? Is there more to brand identity than a name? How do you create a compelling value proposition that directs your business and connects with consumers? How important is honor, respect, diversity, access, aesthetic feel, natural beauty, the environment, and sustainability when doing business? How can you create a thoughtful experience that consumers enjoy and crave more of? How can you transcend the generational divide and bring together all ages to celebrate together and embrace the diversity of the world? These are questions Paul F. Davis who studied Marketing and the Global Business of Sports at Wharton Business School, Negotiations and Deal-Making at Harvard Business School, Global Affairs at New York University, and Organization Development and Change at Penn State University tackles in this brilliant comparison of the World Trade Center and Trump Tower in New York City. Paul F. Davis is Global Business Consultant, Corporate Talent Development Trainer, and Worldwide Motivational Speaker who has touched 76 Nations serving the U.S. Military, Companies, Cruise Lines, Schools, Colleges and Universities. Paul has earned 4 Master degrees with honors and is a Master Trainer certified by the Association for Talent Development. Paul's global perspective, marketing insights, and reputation as a consumer advocate to combat fraud and mischief in the marketplace have elevated him to be a prophetic voice to multinational companies and consumers alike.