-
You Can Taste the Price
- Narrated by: Mark Schectman
- Length: 2 mins
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
You Can Taste the Price
Buy for $1.43
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Publisher's summary
Taste test: Does a $17 burger always taste better than a $4 one? Find out on this episode of Now I Know. A hamburger that costs $17 probably tastes good. No, it has to – who would pay $17 for a burger and fries that didn’t? No one – at least not twice. That makes sense: in order to stay in business with an expensive menu, whatever you’re selling better make for a good dining experience. But at some point, our palates can’t really discern between foods. When that happens, other signals take over. And at times, those signals can be so powerful that it overwhelms the rest of the experience. For example, would the same burger and fries above taste as good if they cost, say, $4? Maybe not.
More from the same
Related to this topic
-
The Art of War
- By: Sun Tzu
- Narrated by: Aidan Gillen
- Length: 1 hr and 7 mins
- Unabridged
-
Overall4.5 out of 5 stars 40,693
-
Performance4.5 out of 5 stars 33,663
-
Story4.5 out of 5 stars 33,244
The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.
-
5 out of 5 stars
-
The actual book The Art of War, not a commentary
- By Fred271 on 12-31-19
By: Sun Tzu
-
The Debutante
- By: Jon Ronson
- Narrated by: Jon Ronson
- Length: 3 hrs and 11 mins
- Original Recording
-
Overall4.5 out of 5 stars 1,382
-
Performance4.5 out of 5 stars 1,150
-
Story4.5 out of 5 stars 1,147
Thirty years ago, award-winning journalist Jon Ronson stumbled on the mystery of Carol Howe—a charismatic, wealthy former debutante turned white supremacist spokeswoman turned undercover informant. In 1995, Carol was spying on Oklahoma’s neo-Nazis for the government just when Timothy McVeigh blew up a federal building in Oklahoma City, killing 168 people.
-
4 out of 5 stars
-
Interesting but not compelling
- By Gail Jester on 04-15-23
By: Jon Ronson
-
The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- By: Ryan Holiday, Stephen Hanselman
- Narrated by: Brian Holsopple
- Length: 10 hrs and 6 mins
- Unabridged
-
Overall5 out of 5 stars 3,127
-
Performance4.5 out of 5 stars 2,618
-
Story5 out of 5 stars 2,583
Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
-
2 out of 5 stars
-
Not well made as audio
- By Andreas on 12-27-16
By: Ryan Holiday, and others
-
Under the Bridge
- By: Rebecca Godfrey
- Narrated by: Rebecca Godfrey, Erin Moon, Mary Gaitskill - introduction
- Length: 14 hrs and 13 mins
- Unabridged
-
Overall4.5 out of 5 stars 178
-
Performance4.5 out of 5 stars 162
-
Story4.5 out of 5 stars 162
One moonlit night, 14-year-old Reena Virk went to join friends at a party and never returned home. In this “tour de force of crime reportage” (Kirkus Reviews), acclaimed author Rebecca Godfrey takes us into the hidden world of the seven teenage girls - and boy - accused of a savage murder. As she follows the investigation and trials, Godfrey reveals the startling truth about the unlikely killers. Laced with lyricism and insight, Under the Bridge is an unforgettable look at a haunting modern tragedy.
-
5 out of 5 stars
-
Powerful Account of 8 Young Teens Killing Another
- By Mary Burnight on 08-16-19
By: Rebecca Godfrey
-
Fingerprints of the Gods
- The Quest Continues
- By: Graham Hancock
- Narrated by: Graham Hancock
- Length: 18 hrs and 31 mins
- Unabridged
-
Overall4.5 out of 5 stars 8,609
-
Performance5 out of 5 stars 7,615
-
Story4.5 out of 5 stars 7,574
Fingerprints of the Gods is the revolutionary rewrite of history that has persuaded millions of listeners throughout the world to change their preconceptions about the history behind modern society. An intellectual detective story, this unique history audiobook directs probing questions at orthodox history, presenting disturbing new evidence that historians have tried - but failed - to explain.
-
4 out of 5 stars
-
Classic in Historical Mysteries
- By Kelly on 09-05-19
By: Graham Hancock
-
The Autobiography of Malcolm X
- As Told to Alex Haley
- By: Malcolm X, Alex Haley
- Narrated by: Laurence Fishburne
- Length: 16 hrs and 52 mins
- Unabridged
-
Overall5 out of 5 stars 12,157
-
Performance5 out of 5 stars 10,812
-
Story5 out of 5 stars 10,752
Experience a bold take on this classic autobiography as it’s performed by Oscar-nominated Laurence Fishburne. In this searing classic autobiography, originally published in 1965, Malcolm X, the Muslim leader, firebrand, and Black empowerment activist, tells the extraordinary story of his life and the growth of the Human Rights movement. His fascinating perspective on the lies and limitations of the American dream and the inherent racism in a society that denies its non-White citizens the opportunity to dream, gives extraordinary insight into the most urgent issues of our own time.
-
5 out of 5 stars
-
Audible Masterpiece
- By Phoenician on 09-10-20
By: Malcolm X, and others
-
The Art of War
- By: Sun Tzu
- Narrated by: Aidan Gillen
- Length: 1 hr and 7 mins
- Unabridged
-
Overall4.5 out of 5 stars 40,693
-
Performance4.5 out of 5 stars 33,663
-
Story4.5 out of 5 stars 33,244
The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.
-
5 out of 5 stars
-
The actual book The Art of War, not a commentary
- By Fred271 on 12-31-19
By: Sun Tzu
-
The Debutante
- By: Jon Ronson
- Narrated by: Jon Ronson
- Length: 3 hrs and 11 mins
- Original Recording
-
Overall4.5 out of 5 stars 1,382
-
Performance4.5 out of 5 stars 1,150
-
Story4.5 out of 5 stars 1,147
Thirty years ago, award-winning journalist Jon Ronson stumbled on the mystery of Carol Howe—a charismatic, wealthy former debutante turned white supremacist spokeswoman turned undercover informant. In 1995, Carol was spying on Oklahoma’s neo-Nazis for the government just when Timothy McVeigh blew up a federal building in Oklahoma City, killing 168 people.
-
4 out of 5 stars
-
Interesting but not compelling
- By Gail Jester on 04-15-23
By: Jon Ronson
-
The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- By: Ryan Holiday, Stephen Hanselman
- Narrated by: Brian Holsopple
- Length: 10 hrs and 6 mins
- Unabridged
-
Overall5 out of 5 stars 3,127
-
Performance4.5 out of 5 stars 2,618
-
Story5 out of 5 stars 2,583
Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
-
2 out of 5 stars
-
Not well made as audio
- By Andreas on 12-27-16
By: Ryan Holiday, and others
-
Under the Bridge
- By: Rebecca Godfrey
- Narrated by: Rebecca Godfrey, Erin Moon, Mary Gaitskill - introduction
- Length: 14 hrs and 13 mins
- Unabridged
-
Overall4.5 out of 5 stars 178
-
Performance4.5 out of 5 stars 162
-
Story4.5 out of 5 stars 162
One moonlit night, 14-year-old Reena Virk went to join friends at a party and never returned home. In this “tour de force of crime reportage” (Kirkus Reviews), acclaimed author Rebecca Godfrey takes us into the hidden world of the seven teenage girls - and boy - accused of a savage murder. As she follows the investigation and trials, Godfrey reveals the startling truth about the unlikely killers. Laced with lyricism and insight, Under the Bridge is an unforgettable look at a haunting modern tragedy.
-
5 out of 5 stars
-
Powerful Account of 8 Young Teens Killing Another
- By Mary Burnight on 08-16-19
By: Rebecca Godfrey
-
Fingerprints of the Gods
- The Quest Continues
- By: Graham Hancock
- Narrated by: Graham Hancock
- Length: 18 hrs and 31 mins
- Unabridged
-
Overall4.5 out of 5 stars 8,609
-
Performance5 out of 5 stars 7,615
-
Story4.5 out of 5 stars 7,574
Fingerprints of the Gods is the revolutionary rewrite of history that has persuaded millions of listeners throughout the world to change their preconceptions about the history behind modern society. An intellectual detective story, this unique history audiobook directs probing questions at orthodox history, presenting disturbing new evidence that historians have tried - but failed - to explain.
-
4 out of 5 stars
-
Classic in Historical Mysteries
- By Kelly on 09-05-19
By: Graham Hancock
-
The Autobiography of Malcolm X
- As Told to Alex Haley
- By: Malcolm X, Alex Haley
- Narrated by: Laurence Fishburne
- Length: 16 hrs and 52 mins
- Unabridged
-
Overall5 out of 5 stars 12,157
-
Performance5 out of 5 stars 10,812
-
Story5 out of 5 stars 10,752
Experience a bold take on this classic autobiography as it’s performed by Oscar-nominated Laurence Fishburne. In this searing classic autobiography, originally published in 1965, Malcolm X, the Muslim leader, firebrand, and Black empowerment activist, tells the extraordinary story of his life and the growth of the Human Rights movement. His fascinating perspective on the lies and limitations of the American dream and the inherent racism in a society that denies its non-White citizens the opportunity to dream, gives extraordinary insight into the most urgent issues of our own time.
-
5 out of 5 stars
-
Audible Masterpiece
- By Phoenician on 09-10-20
By: Malcolm X, and others
-
The Mastery of Self
- A Toltec Guide to Personal Freedom
- By: Don Miguel Ruiz Jr.
- Narrated by: Charlie Varon
- Length: 3 hrs and 30 mins
- Unabridged
-
Overall5 out of 5 stars 4,351
-
Performance5 out of 5 stars 3,599
-
Story5 out of 5 stars 3,579
The ancient Toltecs believed that life, as we perceive it, is a dream. We each live in our own personal dream, and these come together to form the dream of the planet, or the world in which we live. Problems arise when our perception of the dream becomes clouded with negativity, drama, and judgment (of ourselves and others), because it's in these moments of suffering that we have forgotten that we are the architects of our own reality and we have the power to change our dream if we choose.
-
5 out of 5 stars
-
listen.. .then listen again
- By Casiano on 12-22-16
-
I Thought It Was Just Me (but it isn’t)
- Telling the Truth about Perfectionism, Inadequacy, and Power
- By: Brené Brown
- Narrated by: Lauren Fortgang
- Length: 10 hrs and 44 mins
- Unabridged
-
Overall4.5 out of 5 stars 5,867
-
Performance4.5 out of 5 stars 4,987
-
Story4.5 out of 5 stars 4,930
Based on seven years of ground-breaking research and hundreds of interviews, I Thought It Was Just Me shines a long-overdue light on an important truth: Our imperfections are what connect us to each other and to our humanity. Our vulnerabilities are not weaknesses; they are powerful reminders to keep our hearts and minds open to the reality that we're all in this together.
-
3 out of 5 stars
-
I'm sure its great if you are a mother ....
- By Leslie A Hill on 08-09-11
By: Brené Brown
-
The Emerald Tablets of Thoth the Atlantean
- By: M. Doreal
- Narrated by: John Marino
- Length: 2 hrs and 33 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,336
-
Performance4.5 out of 5 stars 1,131
-
Story4.5 out of 5 stars 1,124
The history of the tablets translated in the following book is strange and beyond the belief of modern scientists. Their antiquity is stupendous, dating back some 36,000 years. The writer is Thoth, an Atlantean Priest-King, who founded a colony in ancient Egypt after the sinking of the mother country. He was the builder of the Great Pyramid of Giza, erroneously attributed to Cheops. In it he incorporated his knowledge of the ancient wisdom and also securely secreted records and instruments of ancient Atlantis.
-
5 out of 5 stars
-
Excellence...
- By Light Worker on 04-21-18
By: M. Doreal
-
Marcus Aurelius - Meditations: Adapted for the Contemporary Reader
- By: Marcus Aurelius, James Harris
- Narrated by: Gregory Allen Siders
- Length: 4 hrs and 38 mins
- Unabridged
-
Overall4.5 out of 5 stars 218
-
Performance4 out of 5 stars 172
-
Story4.5 out of 5 stars 172
Meditations is a series of personal writings by Marcus Aurelius, Roman Emperor from 161 to 180 AD, recording his private notes to himself and ideas on Stoic philosophy. Marcus Aurelius wrote the 12 books of the Meditations as a source for his own guidance and self-improvement. These books have been carefully adapted into modern English form to allow for easy listening. Enjoy!
-
5 out of 5 stars
-
Best translation
- By Anonymous User on 06-13-19
By: Marcus Aurelius, and others
-
The Complete Book of Five Rings
- By: Miyamoto Musashi, Kenji Tokitsu - editor/translator
- Narrated by: Brian Nishii
- Length: 5 hrs and 3 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,035
-
Performance4.5 out of 5 stars 3,393
-
Story4.5 out of 5 stars 3,367
The Complete Book of Five Rings is an authoritative version of Musashi's classic The Book of Five Rings, translated and annotated by a modern martial arts master, Kenji Tokitsu. Tokitsu has spent most of his life researching the legendary samurai swordsman and his works, and in this book he illuminates this seminal text, along with several other works by Musashi.
-
5 out of 5 stars
-
Best translation I have encountered.
- By DW on 05-27-16
By: Miyamoto Musashi, and others
-
The Ethical Slut
- A Practical Guide to Polyamory, Open Relationships, & Other Adventures
- By: Janet W. Hardy, Dossie Easton
- Narrated by: Janet W. Hardy, Dossie Easton
- Length: 10 hrs and 21 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,418
-
Performance4.5 out of 5 stars 3,788
-
Story4.5 out of 5 stars 3,760
For anyone who has ever dreamed of love, sex, and companionship beyond the limits of traditional monogamy, this groundbreaking guide navigates the infinite possibilities that open relationships can offer. Experienced ethical sluts Dossie Easton and Janet W. Hardy dispel myths and cover all the skills necessary to maintain a successful and responsible polyamorous lifestyle.
-
4 out of 5 stars
-
The information and advice is 100% totally solid!
- By Troy on 07-28-15
By: Janet W. Hardy, and others
-
Eight Dates
- Essential Conversations for a Lifetime of Love
- By: John Gottman PhD, Julie Schwartz Gottman PhD, Doug Abrams, and others
- Narrated by: James Patrick Cronin, Julie McKay
- Length: 5 hrs and 9 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,183
-
Performance4.5 out of 5 stars 972
-
Story4.5 out of 5 stars 962
Navigating the challenges of long-term commitment takes effort - and it just got simpler, with this empowering, step-by-step guide to communicating about the things that matter most to you and your partner. Drawing on 40 years of research from their world-famous Love Lab, Dr. John Gottman and Dr. Julie Schwartz Gottman invite couples on eight fun, easy, and profoundly rewarding dates, each one focused on a make-or-break issue: trust, conflict, sex, money, family, adventure, spirituality, and dreams.
-
1 out of 5 stars
-
What the F. Robot-reader???!?!?!
- By Anonymous User on 01-21-20
By: John Gottman PhD, and others
-
Letters from Guantánamo
- By: Mansoor Adayfi, Antonio Aiello
- Narrated by: Mansoor Adayfi, Fajer Al-Kaisi, Elias Khalil, and others
- Length: 3 hrs and 55 mins
- Original Recording
-
Overall5 out of 5 stars 89
-
Performance5 out of 5 stars 89
-
Story5 out of 5 stars 89
In weeks after the September 11 attacks, 18-year-old Mansoor Adayfi was kidnapped by Afghan militia and sold to US forces for bounty money. After months of interrogations, he was sent to the US military prison at Guantánamo Bay, Cuba, as one of its first prisoners. Like the nearly 800 other men imprisoned at Guantanamo, Adayfi didn’t know why he was imprisoned or for how long. He had never seen a skyscraper and couldn’t imagine what the Twin Towers of the World Trade Center looked like, much less how they were destroyed.
-
5 out of 5 stars
-
An important reminder
- By Dave Heilman on 05-25-24
By: Mansoor Adayfi, and others
-
The Prophet
- By: Kahlil Gibran
- Narrated by: Riz Ahmed
- Length: 1 hr and 25 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,032
-
Performance5 out of 5 stars 878
-
Story4.5 out of 5 stars 876
On the face of it, a simple book of 26 poem fables sharing one man’s wisdom. But The Prophet is so much more than that. It has inspired people from John F Kennedy to The Beatles and became the '60s Bible of counterculture – all because of the timeless truths it shared. Each poem takes a different theme – pleasure, beauty, freedom, joy and sorrow – as the fictional Al Mustapha shares his thoughts and experiences as he prepares to travel back to his island home.
-
5 out of 5 stars
-
Riz Ahmed's Narraration Is So Moving!
- By Dee Tree on 09-12-21
By: Kahlil Gibran
-
The Philosopher's Toolkit: How to Be the Most Rational Person in Any Room
- By: Patrick Grim, The Great Courses
- Narrated by: Patrick Grim
- Length: 12 hrs and 2 mins
- Original Recording
-
Overall4.5 out of 5 stars 1,181
-
Performance4.5 out of 5 stars 1,005
-
Story4.5 out of 5 stars 994
Taught by award-winning Professor Patrick Grim of the State University of New York at Stony Brook, The Philosopher’s Toolkit: How to Be the Most Rational Person in Any Room arms you against the perils of bad thinking and supplies you with an arsenal of strategies to help you be more creative, logical, inventive, realistic, and rational in all aspects of your daily life.
-
1 out of 5 stars
-
This should NOT be an audio book
- By Brooks Emerson on 03-21-20
By: Patrick Grim, and others
-
Invisible Women
- Data Bias in a World Designed for Men
- By: Caroline Criado Perez
- Narrated by: Caroline Criado Perez
- Length: 9 hrs and 25 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,083
-
Performance4.5 out of 5 stars 2,692
-
Story4.5 out of 5 stars 2,664
Data is fundamental to the modern world. From economic development, to healthcare, to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, treating men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this bias in time, money, and often with their lives. Celebrated feminist advocate Caroline Criado Perez investigates the shocking root cause of gender inequality and research in Invisible Women.
-
2 out of 5 stars
-
A statistical fire hose
- By B. Andresen on 09-11-19
-
Ho Tactics
- How to MindF**k a Man into Spending, Spoiling, and Sponsoring
- By: G. L. Lambert
- Narrated by: Patrick Stevens
- Length: 9 hrs and 12 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,967
-
Performance5 out of 5 stars 1,617
-
Story4.5 out of 5 stars 1,601
I have discovered a group of women who refuse to be exploited, are immune to manipulation, and who never settle in the name of love. These ladies know what they want and take what they want by beating men at their own game. Utilizing the secrets exposed in this book, these women gain power, money, and status. Men call them gold diggers, women call them hos, but they call themselves winners. This is the book that society doesn't want you to listen to….
-
5 out of 5 stars
-
I spent $24,000 in 4 months
- By B.M. on 10-06-18
By: G. L. Lambert
Love Books? You'll Love Audible.
Transform your day
Replace endless scrolling with endless listening. Chores can be fun.
Listen everywhere
Download titles to listen offline, wherever you are in the world.
Carry your entire Library
Your stories go where you go. Audiobooks don’t weigh a thing.
Listen and learn
Discover stories that can change your mind, your well-being, and your life.
Reach your reading goals
You can’t turn pages while you drive—but you can press play.
Find your niche
WIth thousands of titles to explore, there’s something for everyone.