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EC覇権バトル(週刊東洋経済eビジネス新書No.335)  By  cover art

EC覇権バトル(週刊東洋経済eビジネス新書No.335)

By: 週刊東洋経済編集部
Narrated by: 長谷川 俊介
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Publisher's summary

これまで、年率1割近くの成長を続け、約18兆円までに膨らんだEC市場の競争は激しさを増している。火をつけたのはZホールディングス(ZHD)によるZOZOの買収だ。ヤフーは苦手だったファッション分野の取り込みを狙い過去最大となる約4000億円を投じた。ZOZOの何が限界だったのか。
 過去には、2017年の「ヤマトショック」が契機となった配送料値上、物流システムの変革など、生き残りへのハードルは高い。さらにリアル店舗の巻き返しや、D2C、C&Cの勃興など新たな潮流まで、小売市場で起きている構造変化を追った。

本誌は『週刊東洋経済』2019年11月9日号掲載の30ページ分を電子化したものです。
©東洋経済新報社 (P)2021 Audible, Inc.

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