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The Business of Marketing

By: Advertising Week
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  • Summary

  • Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth. Every episode we sit down with industry pioneers to uncover insights that can transform your marketing game. Whether you’re looking to refine your strategy or just searching for inspiration, this is where you’ll find the expertise to elevate your business. Tune in and let’s decode the business of marketing together.
    Copyright © 2024 Demand Exchange and Advertising Week
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Episodes
  • Jennifer Berry, CEO, Digitas UK

    Jennifer Berry, CEO, Digitas UK
    Jun 10 2024
    Jennifer Berry, CEO of Digitas UK, shares insights on leading a top digital agency, fostering talent, and driving impactful client solutions. Jennifer shares insights on leading a top digital agency, fostering talent, and driving impactful client solutions. Discover how Digitas is pushing the boundaries of creativity and technology to deliver exceptional results for global brands.
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    Less than 1 minute
  • Azlan Raj, CMO, Dentsu EMEA

    Azlan Raj, CMO, Dentsu EMEA
    Jun 9 2024
    Azlan Raj, CMO of Dentsu, discusses the company’s people-centered transformation and its innovative marketing approach through sensory experiences. Emphasizing adaptability and proactivity, Raj highlights the importance of shared KPIs in building high-performing teams and the need to measure client experience beyond traditional metrics. The discussion addresses fostering a culture of growth and innovation within the […]
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    Less than 1 minute
  • Mark Debenham, VP of Growth Marketing and Marketing Operations, Adverity

    Mark Debenham, VP of Growth Marketing and Marketing Operations, Adverity
    Jun 4 2024
    Dive into the intersection of data and content marketing with Mark Debenham, VP of Growth Marketing. Discover how Adverity’s integrated data platform is revolutionizing decision-making for modern marketers. Gain insights into the latest trends, including the role of AI and technology in driving creativity and performance. Mark shares his unique journey and actionable strategies for […]
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    Less than 1 minute
Management Marketing Economics
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