Michael Markesbery is the Co-founder and CEO of OROS Labs, a game-changing material technology company. His leadership and drive for innovation have propelled OROS Labs to create some of the most advanced thermal materials on the planet. Recognized as a Forbes 30 Under 30 winner, Michael developed Solarcore®, a technology leveraging aerogel's properties to transform insulation in multiple industries.

Many industries struggle to maintain optimal heating and cooling. Poor insulation in everything from coats to industrial buildings has created a need for more advanced technology. What does it take to become a cross-industry leader in revolutionary technology and innovation?

When climbing the Swiss Alps during a college backpacking trip in Europe, Michael Markesbery found he couldn’t stay warm without layering coats. Realizing the insufficiency of insulation in the apparel industry, he set out to develop versatile technology using aerogel to provide insulation for clothing, buildings, and vehicles. Michael demonstrated the technology’s use by creating a jacket that could withstand the below-freezing temperatures of liquid nitrogen, allowing him to demonstrate the product’s unique value in a memorable way for consumers. By differentiating his products from the mass market, Michael cultivated a strong company and transformed the industry.

In this episode of the Up Arrow Podcast, William Harris invites Michael Markesbery, the Co-founder and CEO of OROS Labs, to speak about turning a multi-industry problem into cutting-edge solutions. Michael shares how he recruited materials engineer Jeff Nash, his journey from a zoologist to a materials scientist, and how he obtained his pilot’s license.

Linda Bustos is the Founder and Content Creator at Ecom Ideas, a platform dedicated to unveiling the latest UX and technical trends in the e-commerce industry. In her role, she sources and publishes in-depth insights for digital marketers, product managers, and designers, including a comprehensive weekly newsletter. Having served as the Director of Digital Content Strategy at Elastic Path, the VP of eCommerce at CorporateGift.com, and the Founder and eCommerce Consultant at Edgacent, Linda has a wealth of experience in creating compelling online shopping environments.

eCommerce businesses must juggle multiple trends, new technology integrations, and sales strategies alongside evolving consumer demands and preferences. How can you elevate your online store with creative approaches to drive sales?

With deep involvement in various facets of content creation, Linda Bustos understands how to curate shopping experiences for diverse customers. You can leverage interactive digital shopping to allow consumers to view products in multiple settings. For instance, some apparel brands allow customers to select product models based on their unique body types, simulating in-store fitting experiences. Similarly, implementing visual searches to provide alternatives to out-of-stock items mitigates lost sales opportunities and increases customer retention while offering product finder quizzes personalizes the user experience and increases conversion rates.

In this episode of the Up Arrow Podcast, William Harris meets with Linda Bustos, the Founder and Content Creator at Ecom Ideas, to talk about e-commerce innovation through strategic website integrations. Linda breaks down the importance of detailed product data, the integration of UX design practices, and the constant evolution required to keep up with industry trends.

Jessica Curdi is the Vice President of Digital Marketing at The Beauty Bank, an innovative beauty brand holder leading digital marketing strategy across a portfolio of emerging brands. As a seasoned digital marketer, she has over 15 years of experience in the fashion and beauty industry, having worked with consumer brands, including StriVectin, L’Oreal, and Warp + Weft. Jessica specializes in brand awareness, customer acquisition, and fostering retention and loyalty.

Are revenue plateaus in your e-commerce business holding you back? Implementing foundational digital marketing strategies may be the key to unlocking explosive growth.

With iOS 14.5 altering the way companies collect consumer data, digital marketing remains a top challenge for many brands. Digital marketer and e-commerce maven Jessica Curdi insists on returning to the basics of marketing, stating that structuring your strategies around profitable growth areas can help you scale effectively. Once you’ve established a stable foundation, you can begin integrating brand storytelling with performance marketing to communicate your brand’s and product’s benefits to your customers. Throughout each growth phase, retain customers by tracking their journey through multi-touch attribution. No matter which marketing strategy you employ, Jessica advises continuously testing and analyzing marketing campaigns to refine your strategies.

In today’s episode of the Up Arrow Podcast, William Harris chats with Jessica Curdi, the VP of Digital Marketing at The Beauty Bank, about the role of digital marketing in brand growth. Jessica explains the necessity of a solid analytical approach in marketing, foundational work on marketing strategies, the significance of customer retention, choosing an ideal marketing agency, and the evolution of digital marketing post-iOS 14.5.