Showing results by author "Ulli Appelbaum" in All Categories
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The Brand Positioning Workbook
- A Simple How-To Guide To More Compelling Brand Positionings, Faster
- By: Ulli Appelbaum
- Narrated by: Virtual Voice
- Length: 2 hrs and 40 mins
- Unabridged
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The Ultimate Guide To Brand Positioning Written By The Award-Winning Marketing Consultant Ulli Appelbaum [Contributed to 7 Effies and an ARF Ogilvy award] “Hands down the best book on brand positioning since Ries & Trout introduced this concept many years ago. Ulli provides a smart roadmap on how to successfully position or re-position your brand for success in the marketplace.” Mark Jenson, Lecturer at the U of MN Hubbard School of Journalism and Mass Communication. The Brand Positioning Workbook outlines an easy-to-follow roadmap on how to successfully position or re-position a brand ...
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The Brand Positioning Workbook
- A Simple How-To Guide To More Compelling Brand Positionings, Faster
- Narrated by: Virtual Voice
- Length: 2 hrs and 40 mins
- Release date: 02-29-24
- Language: English
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